Sell More Tours A Guide to Online Marketing for Tour Operators eBook Matthew Newton
Download As PDF : Sell More Tours A Guide to Online Marketing for Tour Operators eBook Matthew Newton
Do You Run Day Tours or Local Activities?
Struggle to wrap your head around marketing your tour business, all while trying to run your business?
You are not alone! Sell More Tours is a collection of simple marketing tips and ideas to boost your business put together for you at an almost embarrassingly low price. It covers
- Use Your Website to Convert More Sales
- How To Rank Higher In Google
- Tips to Dominate TripAdvisor
- How to Make Pay Per Click Advertising Work For You
- Retargeting - What It Is And Why You Need It
- Email - Unlock Its True Power
- The Right Way To Use Facebook
- How to Use Video to Connect With More People
… and more. This book is bound to become the best investment you ever make in your business. Think about it can you afford not to?
Matthew Newton, founder of TourismTiger.com, brings his years of online marketing experience to bear, with appearances in worldwide media including BBC, Wired, US Today and all major Australian outlets. Buy this book and you can tap into his long history of successful online marketing to build a marketing presence which will sustain your business for years to come.
Sell More Tours A Guide to Online Marketing for Tour Operators eBook Matthew Newton
As an owner of a web design agency, I have done tourism-related web sites in the past for local area businesses. I picked up this book because I am a regular listener to the author's podcast "Web Agency Podcast", and wanted more insight into his business and niche, since there is also something that can be gleaned from other person's perspective.I have to say that this book really surprised me. It was packed with a lot of good marketing content -- some of which I had never considered. For example, everybody knows how valuable review sites like TripAdvisor and Yelp are for local tourism-based businesses, but there are many nuances of each that are spelled out in the chapters of this book. I had underestimated how many things need to be considered for a tourism-based business.
Overall, it is an excellent book to read (even if you're not a tour operator). It surprised me that it took a lot longer to read it than I expected, but that was due in large part because the book was chocked-full of great marketing insight, info and tips. There wasn't any fluff, this was a great textbook to have and I ended up taking a lot of notes.
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Sell More Tours A Guide to Online Marketing for Tour Operators eBook Matthew Newton Reviews
Matthew really knows the business and he shares everything with us. Although he must have interests as owner of a tour marketing company, the book isn't selling his company at all, this is very professional.
I highly recommend this reading for every tour operator or tour guides that want to sale more tours.
I found this book to be both informative and extremely practical!
Each chapter will not only give you great statistical information and insights from an industry insider, it also gives you specific ways to take action right away.
The tone is casual, which makes the book a fantastic read. Highly recommended if you are looking to sell your experiences and tours!
Kelsey Tonner
Founder - Be a Better Guide (dot) com
As the tourism director for a chamber of commerce in a small rural town, I was thrilled to get as much out of this book as I did! Only about 15% of the content seemed not to fit our situation, as we don't run a motor coach. Still, I was able to get plenty of tips to put to use in running tours in our town, and look forward to seeing the results! The information felt very current. I highly recommend it.
I have recently started a travel agency without much experience in the industry. Surprisingly, I found it quite difficult to find a book that could help me market my tours online.
In a very concise manner this book takes you through all the most important things you need to have in place in order to sell trips/tours online. I have experience with Adwords, SEO, conversion optimization etc. prior to starting my travel company, but still the book managed to give me many points I haven't thought about because it shows you strategies that are proven to work within the travel industry.
If you want to improve your skills selling tours online I would highly recommend this book!
I’ve followed Matthew Newton on Twitter and listened to his podcast for a long time so it’s safe to say I’m familiar with this stuff. He has personally given me a lot of great advice so of course I had to buy Sell More Tours! It is based on his experience marketing on the internet and you’ll find a lot of valuable advice and encouragement based off of that.
Having many years in business myself, I can say that Matt’s’ book has taught me a whole lot more. My favourite part was when he talked about is your website a ‘weapon.’ In this part, he shares that potential customers will book a tour with a business depends on if they can use your website as a weapon in an argument. If your website helps people win arguments about who to choose, this means you’ll get more sales. I thought this was clever.
One thing you will learn from this book is how impactful having a youtube channel can be so keep an eye out for me in 2015! Thanks Matt again for this helpful book.
As a tour operator myself, I gave this book a shot. Honestly, a lot of good information, some obvious with sprinkles of "great idea."
The book is lifted from his blog or at least the book is written in a blog form, which helps. You are able to jump to sections you need a refresher on or forgot.
If you sell tours, you have nothing to lose by purchasing. Now, if we could ONLY get an addition. on best booking software companies. That would amazing.
I don't believe there is another book out there like this one. It's very insightful with lots of great ideas on h ow to grow your business--things I never would have thought of. Thank you for a great book that will be a huge help to me and my ghost tours. I wrote a book that seems to be a one of a kind as well--How To Create a Winning Ghost Tour. I hope you will take a look. It was written from experience, as you have done. There is nothing better than experience to write a successful and very helpful book. Thank you!
As an owner of a web design agency, I have done tourism-related web sites in the past for local area businesses. I picked up this book because I am a regular listener to the author's podcast "Web Agency Podcast", and wanted more insight into his business and niche, since there is also something that can be gleaned from other person's perspective.
I have to say that this book really surprised me. It was packed with a lot of good marketing content -- some of which I had never considered. For example, everybody knows how valuable review sites like TripAdvisor and Yelp are for local tourism-based businesses, but there are many nuances of each that are spelled out in the chapters of this book. I had underestimated how many things need to be considered for a tourism-based business.
Overall, it is an excellent book to read (even if you're not a tour operator). It surprised me that it took a lot longer to read it than I expected, but that was due in large part because the book was chocked-full of great marketing insight, info and tips. There wasn't any fluff, this was a great textbook to have and I ended up taking a lot of notes.
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